The goal of GDPR is not to stop the cold email of the EU. External sales are essential to many companies and will continue to do so. But improving consumer privacy means adding new rules that we must understand and follow. Below are our thoughts on the changes in cold email and how it affects these companies.
Before you start, remember that I only talk about B2B sales. Also, I am not a lawyer, although the ideas in this article have been discussed with one person, I recommend that you talk to someone to make sure your sales strategy is effective.
Send an email extractor to someone you have never seen onlineThe repeated thought of GDPR is that the consent of the parties concerned is needed to process any information. If you communicate with someone who doesn't know you, obviously you don't have any consent. So, should I stop all cold emails?
Fortunately, consent is not the only case where treatment is considered legal. In particular, when the legitimate interests pursued by the controller need to be addressed. The driver is the company that sends the online email extractor, just you. So this seems like a gray area that does not offer much in identifying the professional rules required in sending emails to an unknown person. The unknown person itself is not defined, since your motive is to market and improve sales.
Of course, the legitimate rights and interests of the controller are not applicable. The final date is especially interesting. Will the recipient bring their online email extractor? It should not.
Include a link to unsubscribeBecause you process the data to send an email and may store the status in your account, the recipient has the right to object to the processing. He or she can ask to stop or even destroy the data at any time. It's not clear: you need to use a dedicated paragraph in your email to inform users that they can request a pause in treatment. Whether you ask for a reply or click a link, it depends on you.
Include subject in your first communicationYou should make it clear who you are and whom you are representing. But conveying your information in every email might be overload of information. A link could be enough to redirect to a page where everything is present.
It might be obvious but be clear on the fact this is a sales email. B2B sales fall into the “legitimate interest” category, so there’s no reason to hide it.
Online email extractor gives you the exact source of the data when you do a Domain Search. This means you can easily let the user know on which website the information was displayed.
With online email extractor it is easy and fast to clean email (or email extractor). It aspires at high speed all email addresses contained in a website (website, blog, forum). It also extracts emails in keyword search results with Google or Bing. With online email extractor, you can build your targeted prospect lists for your marketing or prospecting campaigns.
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Hey Guys, My name is Mike Johnson and I am from Los Angeles. I love writing for business blogs.