Who would have thought that a white T-shirt, originally an undergarment itself, would become both a sign of belonging and of claim?
In its apparent simplicity, it is a garment extremely loaded with symbols, different according to the times and the currents. Follow me to retrace the amazing story of the white Funny vintage tees in the countercultures.
A GANGSTER GARMENT: THE PACHUCOS (30'S - 40'S)
The chicanes designated before the Hispanic community of the United States, resulting from the Mexican emigration. I let you imagine the economic situation and the discriminations of which they were victims, leading some - nicknamed the pachucos - to fall into banditry.The pachucos brought a very particular care to their aesthetics. Soon enough, the youngest of this movement removed their shirt to reveal their white marcel and then, after the Second World War, their white Funny vintage tees.Although limited in scope - the chicanos were concentrated on the west coast of the country - the white Funny vintage tees had a "sulphurous" image for the first time.
THE MYTHICAL WHITE FUNNY VINTAGE TEES: THE INFLUENCE OF CINEMA (50'S)
Even if the pachucos gave him his first impulse gangsta badass (no, this is not the title of my next mixtape), it will be necessary to wait until the beginning of the 50s so that the white tee-shirt knows its true growth.
1951 - Marlon Brando plays in A Streetcar Named Desire, in which he interprets a worker of Polish origin. He will spend the whole movie dressed in Funny vintage tees. Since then, he has become a symbol of the anti-establishment. The youth of the popular classes seize it, reflecting their rejection of the conventions imposed by American society, as opposed to the preppy of the more bourgeois spheres. We no longer try to match a mold, society is fractured and the garment translates it.
The phenomenon is completed by two other films, founders of the aesthetics of the black jacket. In 1953 fate The Wild One (The Wild One) , again with Marlon Brando.
The titles of these films speak volumes: "the savage" for the first, "the rebel" for the second. So we take very strong characters, positions and lifestyles marked. The white Funny vintage tees becomes inseparable. It is not so much the dress of the gangsters, but that of those left behind by society.These actors were real sex-symbols. Alongside the claimant aspect, the white Funny vintage tees has confirmed its status as a sexy piece for men, reflecting their enthusiasm for women and contributing to its popularization.
THE WHITE T-SHIRT AS A POLITICAL BANNER
On many occasions, a white T-shirt was diverted into a politicized room. In addition to being a real blank canvas (we draw more easily on a white tee than a black shirt), this is part of its rich history of protest clothing.Thus, the first printed T-shirt was created in 1948 for Thomas E. Dewey ... candidate for the White House! US Marine is also creditor of the first printed white T-shirt.The use of tie-and-dye by hippies is also not meaningless. It is above all an army garment. Take a military piece and dye it in multiple colors to talk about love, here is a nice symbol. #Peace
By the way, demilitarizing a military garment to spread a peaceful message, does it remind you of anything? Other register. In the 1970s, New York was so marked by crime that its tourism was extremely affected. In 1977, the town hall commissioned a graphic designer Milton Glaser to rectify the shooting and change the image of the city.The solution has been found. This is the famous tee shirt I love NY , the most copied tee in the world. So what do you say: the white T-shirt, a simple garment? And the loop is complete: the white T-shirt has continued to maintain its cult status and claim as generations.
Here, it seemed to me necessary to trace the story of a garment that everyone thinks to know (quite funny too), and which, under its formidable simplicity, almost without interest, actually hides decades (centuries!) social changes, reflections and functionalities in the face of very concrete problems that have affected the whole of humanity (perspiration and cold!).
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Hey Guys, My name is Mike Johnson and I am from Los Angeles. I love writing for business blogs.